Audience-Specific Imagery

Customers

Emotional Connection:
The primary goal is to inspire a desire to experience Gostoso. Focus on:

• Joy and Connection: Images of people (diverse groups) enjoying the coffee together: in the kitchen, garden, picnic setting. Emphasize shared moments, laughter, and warmth.
• The Coffee Ritual: Showcase the beauty of brewing and enjoying Gostoso. Natural light, beautiful mugs, simple brewing equipment – create a sense of attainable luxury.
• Brazilian Touches: Subtle hints of Brazil – a woven textile in the background, lush greenery, vibrant but abstract use of the flag colors – to evoke a sense of origin and transport the viewer.

Partners/Distributors

Scale and Professionalism:
These audiences prioritise reliability and quality. Highlight:

• Cleanliness and Organization: Photos of warehouses showcasing spotless floors, neatly stacked bags, and efficient operations.
• Volume: Images of full shipping containers or large-scale bags communicate Gostoso’s capacity to meet demand.
• Quality Control: Consider close-ups of beans under inspection, or images of modern roasting equipment, showcasing your commitment to quality standards.
• Diverse, Professional Teams: Pictures of your team, highlighting different roles and ethnicities, to showcase your business’s global outlook.

Media

The Storytellers:
Media need visuals that tell a compelling story. Provide them with:

• The Gostoso Difference: Strong images of farmers, showcasing their dedication compared to mass-produced coffee. Emphasise your connection to Brazil and commitment to quality.
• Sustainability Angle: Pictures of your reforestation or regenerative agriculture initiatives in Brazil, or highlight your eco-friendly packaging choices.
• Human-Interest: Portraits of Colin Francis, sharing his passion and expertise, or highlight unique stories of farmers you partner with.
• Infographics: Easy-to-understand visuals outlining the seed-to-cup journey or showcasing your ethical practices can be easily shared by media outlets.