Mission
Option 1: Focus on Experience:
“To share the warmth, passion, and exceptional flavors of Brazilian coffee with the world, ethically sourced for positive impact.”
Option 2: Community-Driven:
“To foster a global community united by a love for Brazilian coffee, celebrating its origins and supporting a sustainable future.”
Option 3: The Heart of Gostoso:
“To bring the pride of Brazil and a passion for positive impact to every cup, offering the world ethically-sourced, exceptional coffee experiences.”
Vision
Option 1: Embracing Celebration:
“To become the world’s most beloved brand for Brazilian coffee, sharing its vibrant spirit and championing quality and sustainability from bean to cup.”
Option 2: Focus on Coffee Culture:
“To elevate Brazilian coffee to its rightful place in global coffee culture, recognized for our commitment to quality, ethical practices, and the joyful spirit of its origins.”
Option 3: Leadership & Legacy:
“To lead the world in ethically sourced, exceptional Brazilian coffee, leaving a legacy of positive impact for coffee communities and the planet.”
How to Choose:
Read them aloud: Which ones resonate emotionally?
Authenticity: Do they feel true to Colin’s vision and what sets Gostoso apart?
Memorability: Are any particularly strong and easy to remember?