Values, Storytelling,
& Community
Great brands don’t exist in a vacuum. By studying those we admire, we can unlock the secrets behind their success. This section explores brands that excel in values-driven marketing, powerful storytelling, and creating a sense of community – all elements essential for Gostoso’s growth.
What can we learn from successful brands?
Clear Values: A commitment to something beyond just selling products.
Storytelling: Evoking emotion, lifestyle, and connection through stories.
Community: Making customers feel they’re part of something bigger.
Applying This to Gostoso:
Find Your Niche: Ethical sourcing, single-origin, celebrating Brazil… what will set you apart?
Tell Stories: Share tales of farmers, the landscape, coffee’s importance in Brazilian culture.
Foster Community: Create spaces for people to connect over their love of Brazilian coffee.
Examples:
Ethical & Sustainable Brands:
Allbirds
This footwear company puts sustainability and ethical production first. Their minimalist designs and unwavering commitment to reducing their environmental impact resonate strongly with their customers.
https://www.allbirds.co.uk/pages/footprint
Dr. Bronner’s: They go beyond soap, championing fair trade, organic agriculture, and social activism with bold, even quirky messaging. Their unwavering values have built a loyal following.
https://www.drbronner.com/blogs/our-suppliers/projects-and-partnerships
Lush Cosmetics:
Known for vibrant bath products, they also advocate against animal testing, use ethically sourced ingredients, and have a fun, engaging brand personality.
https://corporate.zalando.com/en/brands-retailers/beauty-heart-how-lush-advocating-ethical-beauty
Brands with a Social Mission:
Warby Parker: They revolutionised the eyewear industry with stylish, affordable glasses. Their “buy a pair, give a pair” model providing glasses to those in need sets them apart. It’s only in 3rd place behind the look, the price, the quality. It’s introduced as a card in the buying page.
Newman’s Own:
Famous for their salad dressings (and more!), all their profits go to charity. They prove that great products and a giving model create a truly beloved brand. Check out “Newmans Deal” – https://www.contagious.com/news-and-views/campaign-of-the-week-newmans-own-gives-away-paul-newman-brand-in-return-for-donations
https://www.inc.com/christine-lagorio/warby-parker-neil-blumenthal-founders-project.html
Companies Celebrating Culture:
REI: This outdoor retailer inspires people to connect with nature. Their content and experiences create a passionate community of outdoor enthusiasts.
Airbnb: Beyond just accommodation, they sell the idea of authentic travel and connecting with locals. Their focus on community is essential to their brand.
Equator Coffees: A smaller example, this California-based coffee roaster is known for ethical sourcing, close ties with farmers, and highlighting unique single-origin coffees.
https://www.equatorcoffees.com/pages/about