Positioning

  • Positionnement

    Option 1: Focus on Experience:
    « To share the warmth, passion, and exceptional flavors of Brazilian coffee with the world, ethically sourced for positive impact. »

    Option 2: Community-Driven:
    « To foster a global community united by a love for Brazilian coffee, celebrating its origins and supporting a sustainable future. »

    Option 3: The Heart of Gostoso:
    « To bring the pride of Brazil and a passion for positive impact to every cup, offering the world ethically-sourced, exceptional coffee experiences. »

    Vision

    Option 1: Embracing Celebration:
    « To become the world’s most beloved brand for Brazilian coffee, sharing its vibrant spirit and championing quality and sustainability from bean to cup. »

    Option 2: Focus on Coffee Culture:
    « To elevate Brazilian coffee to its rightful place in global coffee culture, recognized for our commitment to quality, ethical practices, and the joyful spirit of its origins. »

    Option 3: Leadership & Legacy:
    « To lead the world in ethically sourced, exceptional Brazilian coffee, leaving a legacy of positive impact for coffee communities and the planet. »

    How to Choose:

    Read them aloud: Which ones resonate emotionally?
    Authenticity: Do they feel true to Colin’s vision and what sets Gostoso apart?
    Memorability: Are any particularly strong and easy to remember?