Brand
  • About Gostoso
    • The Gostoso Story
    • Our timeline
    • Brand Pillars
      • Pillar 1 – Uncompromising Quality
      • Pillar 2 – The Heart of Brazil
      • Pillar 3 – Sustainable Excellence
  • Brand Identity
    • Logo
    • Colour
    • Font Styles
    • Language Dos and Don’ts
    • Design Principles
  • Visual Guidelines
    • Visual Guidelines 01
    • Visual Guidelines 02
    • Visual Guidelines 03
  • Introduction
  • Positioning
  • Additional Resources
    • Brazilian Coffee 101
    • Gracie Jiu-Jitsu & Gostoso
    • Who are we like? Patagonia
  • Contact
Positioning

Design Principles