Gostoso Colour Palette
Core Colours
Charcoal Black (#1a1a1a)
This grounding colour embodies the earth itself, conveying strength, natural origins, and timeless elegance. Black offers a sophisticated backdrop that allows other elements, particularly our signature gold, to truly shine. It represents the richness of the soil and a commitment to the enduring quality that defines Gostoso.
Sunlight Gold (#CC9541)
Symbolizing the warmth of the Brazilian sun, Sunlight Gold evokes the luxurious quality of our beans, representing excellence and a touch of celebratory energy. This gold signifies more than just a precious metal; it embodies the richness of Brazilian culture and the transformative journey of coffee from bean to cup.
Accent Colours
Crisp White (#FFFFFF)
Providing freshness, cleanliness, and a hint of modernity, Crisp White brings balance to Gostoso’s overall design. It suggests purity and underscores our commitment to quality, letting the beans themselves take centre stage, while adding a touch of refinement.
Ocean Teal (#54d3e8)
Evoking the vibrant energy of Brazil and its coastal landscapes, Ocean Teal is used in small doses to add a touch of vibrancy. This colour hints at the unique spirit of Brazil, adding a dimension of warmth and celebration often associated with its coastal regions.
Rainforest Green (#899581)
Representing Brazil’s lush landscapes, Rainforest Green symbolises our commitment to sustainability and the natural world of coffee. This green connects directly to the heart of our bean sourcing, reminding viewers of the precious ecosystem Gostoso strives to protect and the natural processes that allow exceptional coffee to thrive.
Coffee Cherry Red (#d62544)
Symbolising the coffee cherry and its ripeness, Coffee Cherry Red is used sparingly to draw attention in select applications. Like a perfectly ripe cherry, this red adds a touch of natural warmth and passion, showcasing the culmination of the coffee’s journey and hinting at the delectable flavours within.
The Power of Black and Gold
The deliberate pairing of Charcoal Black and Sunlight Gold underscores Gostoso’s core values. Black offers a timeless, sophisticated foundation, allowing the warm gold to radiate luxury and excellence. This refined combination emphasizes quality and creates a sense of prestige, reflecting Gostoso’s position as a premium coffee brand.
Gold Gradients for a Dynamic Touch
Adding subtle gradients to the Sunlight Gold infuses it with a sense of depth, luminosity, and life. Gradients suggest the way sunlight plays on precious metals, adding a touch of richness and mirroring the dynamic nature of Brazilian culture. This technique should be used thoughtfully to enhance the gold’s impact without compromising the clean and elegant aesthetic of Gostoso’s visual identity.