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  • Inspirational Brands

    Values, Storytelling,
    & Community

    Great brands don’t exist in a vacuum. By studying those we admire, we can unlock the secrets behind their success. This section explores brands that excel in values-driven marketing, powerful storytelling, and creating a sense of community – all elements essential for Gostoso’s growth.

    What can we learn from successful brands?

    Clear Values: A commitment to something beyond just selling products.

    Storytelling: Evoking emotion, lifestyle, and connection through stories.

    Community: Making customers feel they’re part of something bigger.

    Applying This to Gostoso:

    Find Your Niche: Ethical sourcing, single-origin, celebrating Brazil… what will set you apart?

    Tell Stories: Share tales of farmers, the landscape, coffee’s importance in Brazilian culture.

    Foster Community: Create spaces for people to connect over their love of Brazilian coffee.

    Examples:

    Ethical & Sustainable Brands:

    Allbirds

    This footwear company puts sustainability and ethical production first. Their minimalist designs and unwavering commitment to reducing their environmental impact resonate strongly with their customers.
    https://www.allbirds.co.uk/pages/footprint

    Dr. Bronner’s: They go beyond soap, championing fair trade, organic agriculture, and social activism with bold, even quirky messaging. Their unwavering values have built a loyal following.
    https://www.drbronner.com/blogs/our-suppliers/projects-and-partnerships



    Lush Cosmetics:

    Known for vibrant bath products, they also advocate against animal testing, use ethically sourced ingredients, and have a fun, engaging brand personality.
    https://corporate.zalando.com/en/brands-retailers/beauty-heart-how-lush-advocating-ethical-beauty

    Brands with a Social Mission:

    Warby Parker: They revolutionised the eyewear industry with stylish, affordable glasses. Their “buy a pair, give a pair” model providing glasses to those in need sets them apart. It’s only in 3rd place behind the look, the price, the quality. It’s introduced as a card in the buying page.



    Newman’s Own:

    Famous for their salad dressings (and more!), all their profits go to charity. They prove that great products and a giving model create a truly beloved brand. Check out “Newmans Deal” – https://www.contagious.com/news-and-views/campaign-of-the-week-newmans-own-gives-away-paul-newman-brand-in-return-for-donations

    https://www.inc.com/christine-lagorio/warby-parker-neil-blumenthal-founders-project.html

    Companies Celebrating Culture:

    REI: This outdoor retailer inspires people to connect with nature. Their content and experiences create a passionate community of outdoor enthusiasts.

    Airbnb: Beyond just accommodation, they sell the idea of authentic travel and connecting with locals. Their focus on community is essential to their brand.

    Equator Coffees: A smaller example, this California-based coffee roaster is known for ethical sourcing, close ties with farmers, and highlighting unique single-origin coffees.
    https://www.equatorcoffees.com/pages/about

  • The Gostoso Story

    Our STORY

    Passion, Excellence, and Sustainability

    Gostoso, meaning “delicious” in Portuguese, isn’t just our name – it’s a promise. Our journey began in 2017 when our founder, Colin Francis, embarked on a global quest driven by his love for Brazilian coffee. His mission: to share the exquisite flavours of his homeland with the world while championing ethical and sustainable coffee practices.

    Colin’s travels took him from Brazil, across the world, fostering deep connections with coffee experts and gaining insights into international preferences. This knowledge, combined with his decades of industry experience, culminated in the 2021 launch of BR Food Industries (BFI) in Dubai – a strategic hub for reaching global markets.

    Building a Legacy of Excellence

    From the lush coffee plantations of Brazil to your cup, Gostoso embodies an unwavering commitment to quality. We forge direct partnerships with Brazilian farmers, prioritizing fair compensation, sustainable practices, and respect for the land. The vibrant flavors of our coffee are a testament to this dedication.

    We believe coffee can be a powerful force for positive change. Colin Francis’ leadership in climate-smart initiatives, including his board membership with Sustainology, underscores our focus on the future of the industry. We collaborate with leading organisations like the International Coffee Organisation (ICO) and the UN’s International Trade Centre (ITC), ensuring Gostoso remains at the forefront of ethical practices. This is our Sustainability Leadership

    Our commitment extends to the heart of Brazil, where we champion regenerative agriculture, carbon credit programs, and the preservation of heirloom coffee varieties.

    Fuelled by Passion, Driven by Purpose

    Gostoso is more than just a coffee brand. It’s a testament to Colin Francis’ profound understanding of Brazilian coffee culture and his belief in its potential to delight the world. As we expand our reach, we invite you to savour the exceptional flavours of Gostoso and join us in celebrating the richness of Brazil, one cup at a time.

  • Gracie Jiu-Jitsu & Gostoso

    Inspired by Greatness: Gracie Jiu-Jitsu & Gostoso

    At Gostoso, we draw inspiration from the dedication and philosophy behind legendary brands like Gracie Jiu-Jitsu. Here’s why we admire them, and the values we share:

    Tradition & Mastery: Just as Gracie Jiu-Jitsu upholds a rich lineage of techniques and knowledge, Gostoso honours the generations of expertise in Brazilian coffee cultivation. We strive for mastery in every cup.

    Beyond the Product: Gracie Jiu-Jitsu represents a lifestyle of discipline and self-improvement. Similarly, Gostoso believes coffee is more than a beverage; it’s a catalyst for mindful moments and a celebration of Brazilian culture.

    The Power of Community: Gracie Jiu-Jitsu fosters a global community united by passion. Gostoso aims to build a similar space where coffee lovers connect, sharing their love for Brazil and its extraordinary beans.

    Commitment to Excellence: Gracie Jiu-Jitsu practitioners constantly strive for refinement. We share that unwavering dedication to quality, from sourcing the finest beans to delivering an exceptional coffee experience.