Brand Pillars

Flavours Crafted with Care

The unique flavours of Brazilian coffee are a testament to nature’s bounty and the careful stewardship of its farmers. We celebrate their dedication to quality, evident in its sweet, balanced taste with notes of chocolate, nuts, and vibrant acidity. This dedication extends to sustainable practices that conserve resources and protect the land.

Respect for the Land & its People

We champion sustainable farming initiatives, prioritising fair trade and ethical sourcing. This supports Brazilian coffee farmers, their communities, and the health of the land. By sourcing directly from farmers, we ensure thriving communities and a continued legacy of exceptional coffee.

Global Responsibility & Positive Impact

Brazil, as the world’s largest coffee producer, bears the responsibility to lead with sustainable practices. Gostoso is committed to this leadership and seeks to influence the global industry. We collaborate with farmers and organisations to drive innovation, uphold standards, and create a legacy for future generations.

Communicating ‘Sustainable Excellence’ to Customers:

Sustainability Spotlight:
Clearly communicate certifications (Rainforest Alliance, Fair Trade, etc.) and specific initiatives Gostoso supports through packaging and marketing.

Stories of Impact:
Share how Gostoso’s practices benefit farmers, communities, and the environment. Use photos and videos to make it tangible.

The Conscious Choice:
Position Gostoso as the coffee for those passionate about taste, ethics, and a sustainable future for the planet.

Communicating to Potential Partners:

A Reliable, Sustainable Source:
Emphasize that your supply chain is not only reliable and high-quality, but it’s ethically sourced, resonating with conscious consumers.

Partnership for Progress:
Highlight opportunities to collaborate on sustainability initiatives, strengthening partners’ own commitments alongside Gostoso’s.

Beyond Profit:
Stress that fair trade with farmers isn’t just ethical, it leads to a sustainable supply of quality coffee. This stability is a key business advantage.

Carbon Credits (Abridged):
Briefly mention: “We explore innovative ways to offset costs and maximize positive impact, including carbon credit programs. This is a partnership opportunity for further exploration.”

From the Hands of Heritage

From its ideal climate to the passion of its farmers, Brazil is uniquely positioned to produce exceptional coffee. Gostoso coffee is a tribute to the generations of Brazilian coffee farmers who have poured their passion, perseverance, and expertise into cultivating exceptional beans. Their dedication and love for the land are evident the rich flavour and vibrant spirit in every cup.

Warmth Shared, Cup by Cup

Every sip of Gostoso is an invitation to experience the warmth, joy, and spirit for life that define Brazil. We believe that good coffee brings people together, fostering moments of celebration and shared joy – it’s the essence of Brazil in every cup.

Faith, Family, and Celebration

Faith and family are cornerstones of Brazilian culture, providing strength and fostering bonds of community. Our commitment to direct trade and ethical sourcing reflects these values, ensuring a brighter future for our coffee farmers and the generations to come. We give thanks for the bounty of the land.

Communicating ‘The Heart of Brazil’ to Customers:

The Story Behind the Sip: 
Share stories about the farmers, their families, and the long traditions of coffee cultivation in Brazil. Highlight their passion for the land, their love for their work, and their connection to generations past.

Visuals that Evoke Emotion: 
Use images and videos that capture the essence of Brazil: vibrant landscapes, warm family gatherings, lively celebrations, and farmers tending their crops. Aim for imagery that feels authentic, not staged.

Inviting Language: 
Use words that convey warmth, joy, and gratitude. Example: “Every cup of Gostoso is steeped in the sunshine, love, and spirit of Brazil.”

Communicating ‘The Heart of Brazil’ to Potential Partners:

Share the Heart of Brazil:
Partner with Gostoso and tap into the growing global fascination with Brazilian coffee. Distinguish your offerings by sharing the warmth, vibrancy, and unique flavors that make Brazilian coffee beloved around the world.

Build on a Legacy of Excellence:
Gostoso’s direct relationships with farmers and commitment to sustainable practices ensure consistent quality and a supply chain you can trust. This translates to reliability for your customers and peace of mind for your business.

Connect with a Passionate Community:
Consumers are increasingly seeking ethically-sourced products with compelling stories. Gostoso gives you the tools to share the journey of Brazilian coffee – from its origins to its impact – fostering a loyal customer base built on shared values.

Brazil’s Finest

We source and hand-select the most exceptional single-origin beans, directly from Brazil’s most dedicated and passionate farmers. Our meticulous roasting process unveils the unique flavour potential of each bean, celebrating the diversity of Brazilian coffee regions.

Craftsmanship & Innovation

From bean to cup, we ensure the highest quality standards while embracing innovation. Our expert roasters highlight the distinctive nuances of Brazilian coffee, pushing boundaries to create blends that will captivate markets worldwide.

Seed to Cup Control

Our unparalleled supply chain control not only delivers consistency, but it also allows us to adapt our offerings to suit local tastes and preferences, wherever we are. This ability to create flavour profiles tailored to diverse markets sets us apart.

Communicating ‘Uncompromising Quality’ to Customers:

Emphasise Direct Sourcing:
“We go straight to the source in Brazil, handpicking the best beans from farmers who share our passion for quality.”

Highlight Taste Exploration:
“Taste the difference! Explore the unique flavours of different Brazilian regions – from smooth and chocolaty to bright and fruity.”

Sprinkle in Brazilian Terms:
Use words like “fazenda” (farm) or “terroir” (the impact of the growing environment) to subtly educate and add authenticity.

Communicating ‘Uncompromising Quality’ to Potential Partners:

Reliability:
“Our direct sourcing ensures a consistent supply of the finest Brazilian beans, guaranteeing you’ll never run out of the coffee your customers love.”

Adaptability & Innovation:
“Partner with us to craft custom blends perfectly suited to your market. Our expertise and supply chain control make it possible.”

Growth Potential:
“Join Gostoso at the forefront of the global coffee market. Together, let’s elevate the status of Brazilian coffee worldwide”.